In an unprecedented moment for the hit BBC series Dragons' Den, history was made as not one, but two Dragons joined forces to make the show's first-ever six-figure offer to a plant-based business.
The groundbreaking scene unfolded when entrepreneurs Soraya and Sasha, founders of the innovative vegan ice cream company We Are SorBabes, entered the Den seeking £75,000 for a 2% stake in their rapidly growing business.
The Pitch That Changed Everything
What followed was nothing short of revolutionary. The sisters delivered such a compelling presentation about their luxury dairy-free ice cream that it sparked an intense bidding war among the notoriously hard-to-please investors.
Deborah Meaden, clearly impressed by the business's potential and the sisters' passion, made the first move with an ambitious offer of £75,000 for 7.5% of the company.
Double Dragon Power
But the real shock came when Peter Jones, recognising the massive opportunity, proposed an unprecedented joint investment. The two business titans offered a combined £110,000 for 12.5% equity - marking the largest joint investment in the show's recent history.
The sisters found themselves in an enviable position, facing two incredible offers from some of Britain's most successful entrepreneurs.
Why This Deal Matters
This landmark moment signals several important shifts in the business landscape:
- Plant-based movement: Vegan products are no longer niche but mainstream investment opportunities
- Female entrepreneurship: Two sisters breaking barriers in the competitive food industry
- Investment trends: Sustainable, ethical businesses attracting serious capital
The Dragons' recognition of We Are SorBabes' potential demonstrates how consumer preferences are reshaping investment strategies at the highest level.
A New Chapter Begins
After careful consideration, Soraya and Sasha accepted Deborah and Peter's joint offer, securing not just capital but two of the most formidable mentors in British business.
This historic deal proves that with the right product, passion, and business acumen, even the toughest investors will recognise value - and be willing to make history to secure it.
The episode serves as inspiration for aspiring entrepreneurs everywhere, showing that groundbreaking ideas can indeed attract groundbreaking investments.
