As women age, their makeup routine often needs a refresh to avoid unintentionally adding years to their appearance. Beauty experts have identified six common mistakes that can make women over 50 look older – and shared simple fixes to keep your look youthful and radiant.
1. Skipping Skincare Prep
Many women rush into makeup application without properly prepping their skin. Mature skin tends to be drier, so hydration is key. Experts recommend using a lightweight moisturiser and a smoothing primer to create an even base before applying foundation.
2. Using Heavy, Matte Foundations
Thick, full-coverage foundations can settle into fine lines and wrinkles, emphasising them rather than concealing. Beauty professionals suggest switching to lightweight, hydrating formulas with a luminous finish that reflect light and create a softer appearance.
3. Overdoing Powder Products
While powder can help set makeup, excessive use can make mature skin look dry and cakey. Experts advise using powder sparingly, focusing only on oily areas, and opting for cream-based blushes and highlighters that blend seamlessly into the skin.
4. Ignoring Eyebrow Definition
As we age, eyebrows often thin out. Neglecting them can make the face appear less defined. Professionals recommend using a fine pencil or powder to fill in sparse areas with feathery strokes, following the natural arch for the most flattering effect.
5. Applying Eyeliner Too Harshly
Thick, dark eyeliner can make eyes look smaller and more tired. Makeup artists suggest switching to softer brown tones and applying liner to the upper lash line only, smudging slightly for a more youthful effect.
6. Choosing Dated Lipstick Shades
Dark, matte lipsticks can make lips appear thinner and draw attention to fine lines around the mouth. Beauty experts recommend opting for moisturising formulas in rosy or peachy tones that enhance natural lip colour without settling into creases.
By adjusting these common makeup habits, women over 50 can achieve a fresh, modern look that enhances their natural beauty rather than masking it. The key is adapting techniques to work with changing skin texture and features, not against them.
