Card Factory, the UK-based greeting card retailer, has come under fire after revealing plans to cut up to 76 jobs as part of a cost-saving initiative. The proposed redundancies, primarily affecting support staff, have drawn sharp criticism from unions and employees alike.
The company, which operates over 1,000 stores nationwide, cited 'rising operational costs' as the driving force behind the decision. A spokesperson stated: 'We're committed to supporting affected colleagues through this difficult transition.'
Union Response
Retail trade union Usdaw has condemned the move, calling it 'another blow to high street workers'. Regional officer Dave Gill remarked: 'At a time when living costs are soaring, this news couldn't come at a worse time for these employees.'
Industry Context
The announcement follows similar restructuring moves by other UK retailers including WH Smith, as the sector continues to navigate post-pandemic challenges. Analysts note that greeting card retailers face particular pressure from digital alternatives and changing consumer habits.
Card Factory maintains that the restructuring is essential for long-term sustainability, with plans to reinvest savings into digital transformation and store refurbishments. The consultation period for affected employees is expected to conclude in early 2024.
