Just hours before the grand finale of ITV's I'm A Celebrity... Get Me Out of Here! aired, broadcaster Piers Morgan launched a scathing attack on the three remaining contestants, questioning their celebrity status.
The Controversial Swipe on Social Media
Taking to his platform X, the former newspaper editor and host of Uncensored didn't hold back. On 7th December 2025, he wrote a post that quickly ignited a firestorm online. "I’ve never heard of any of the final three contestants in I’m A Celebrity," Morgan stated. "Maybe they should change the name of the show to I’m Not A Celebrity?"
The final trio in question were Tom Read Wilson from Celebs Go Dating, Shona McGarty of EastEnders fame, and social media content creator Angryginge. They had outlasted a line-up that included notable names like Martin Kemp, Ruby Wax, rapper Aitch, and model Kelly Brook.
Backlash and a Dose of Humble Pie
Morgan's barbed comment did not go unchallenged. Fans and followers were quick to put the controversial host in his place, particularly defending the popularity of finalist Angryginge.
One user delivered a cutting retort, highlighting the digital age's metrics of fame: "Piers, Angry Ginge has more clicks in a week on YouTube than Uncensored has ever had." Another bluntly added, "Ironically, Ginge is more popular than you."
The backlash underscored a modern debate about fame. While some users agreed with Morgan's sentiment, another offered a definitive rebuttal: "The show is called 'I'm a celebrity' not 'I'm a person that Piers Morgan has heard of'."
Morgan's Multi-Million Pound Media Expansion
The online spat coincided with significant business news concerning Piers Morgan. It emerged that he was close to finalising a major fundraising deal worth $30 million (approximately £22.5 million) to expand his Uncensored media brand globally.
The news broke during a segment on Sky News, with the broadcaster's City Editor Mark Kleinman reporting the development. The deal would value the business at just under £100 million before the new investment and aims to launch new content areas in history, technology, and sport.
Morgan's YouTube channel, the cornerstone of the brand, boasts more than four million subscribers. In a statement to Sky News, Morgan said, "I'm very excited that some of the most experienced and successful players in the global media industry share my ambitious vision for Uncensored. This is the future of modern media."
The clash between traditional media perspectives and the new era of digital influence was laid bare, proving that in today's world, celebrity is very much in the eye of the beholder—or the subscriber.
