The term 'natural' has become a marketing buzzword in the beauty industry, often leading consumers to believe that such products are safer or gentler on skin. However, consultant dermatologist Dr Rosalind Simpson from the University of Nottingham warns that this is frequently a misconception.
Dr Simpson points out that not everything labelled as 'natural' is entirely sourced from nature. A crude study of 100 skincare products marketed as natural on Amazon found that only 42% truly were, with most containing at least two synthetic ingredients.
Even genuinely natural ingredients can cause adverse reactions. Plant-based components such as fragrances and essential oils—including cinnamon, tea tree, peppermint, and linalool—may irritate some skin types. Lanolin, a moisturiser derived from sheep's wool, is another common allergen.
Conversely, some synthetic ingredients are scientifically developed to be more gentle and less likely to cause reactions. Dr Simpson advises that it is not about natural versus synthetic, but about finding what works for an individual's skin and budget.
For those with sensitive skin, she recommends choosing products with the fewest ingredients. If a reaction is suspected—even months after starting use—taking a break from the product can help determine if it is the cause.
