Organisers of the Cheltenham Festival have announced a series of changes for the 2026 event, including a reduction in the price of Guinness and a lower daily capacity. The changes follow a review of racegoer feedback and form part of a multi-million pound investment at the racecourse.
From the 2025/26 season, a pint of Guinness will cost £7.50, down from £7.80 in 2024/25, returning to 2022 prices. The reduction applies across all 16 racedays at Cheltenham. Minor reductions have also been made to spirits, and Prosecco will be introduced for the first time.
The overall daily capacity for the 2026 Festival will be reduced from 68,500 to 66,000. Organisers believe this will improve the experience for racegoers travelling to and from the course. All drinks restrictions in the Club Enclosure have been lifted, though restrictions remain for officials-only areas.
New facilities include a covered food court in the Tented Village, offering expanded food and drink options for Club and Tattersalls ticket holders. Two bars in the Main Grandstand will be refurbished and combined into one new bar, Prestbury View. The Vestey Food Court will become the Green Grazer, focusing on local produce.
Wednesday of the Festival will be promoted as Ladies Day for the first time since 2019, with Style Awards offering more than £10,000 in prizes. The day will feature live music and fashion insights. Organisers have also held the earliest on-sale price since 2024, with tickets available from £35 at the Super Early Bird rate.
