Subway has introduced a permanent range of jacket potatoes, dubbed 'Spudway', across its UK stores. The move follows a successful trial in over 170 locations from February 19 to April 15, which received positive customer feedback.
The new menu items feature classic fillings such as baked beans and cheese, tuna mayo, chicken tikka, and the brand's Meatball Marinara. Other options include Philly Steak and Cheese, Ham and Cheese, the Big Breakwich, and Rotisserie-Style Chicken and Cheese.
Reaction on social media has been mixed. Some fans expressed excitement, with one commenting on Instagram: 'This is too exciting.' Another said: 'Love this!' A customer who tried the potatoes remarked: 'I prepared the potatoes yesterday already for today. They are really tasty.' However, others were less impressed. One person wrote: 'Clutching at straws now! Can only imagine the price of it.' Another added: 'Who is going out to subway and getting a jacket potato (and paying subway prices) please be so real. More money than sense.'
Prices range from £7.20 to £8.70 for Classic Jacket Potatoes and £8.05 to £8.90 for Special Jacket Potatoes. A Subway survey of 2,000 UK adults found that 94% eat a jacket potato at least once a week, consuming over 8,000 in a lifetime.
Cathy Goodwin, Interim Director of Culinary and Innovation at Subway EMEA, said: 'The nation's love of jacket potatoes is unparalleled. The enthusiasm we’ve seen on social media and the strong demand from our guests throughout the trial made it clear that Spudway deserved a permanent place on our menu.' She added that the potatoes are made with British potatoes, Irish salted butter, and a double portion of cheese, fully customisable with various toppings.
