Sandwich giant Subway has rolled out a major menu update across its UK stores, introducing two highly anticipated new items that are already causing a stir amongst fans. The new offerings promise to add a delicious twist to the classic Subway experience, but they come with a new pricing strategy that might give some customers pause.
The New Arrivals: What's On The Menu?
The headline acts of this culinary launch are the Footlong Dippers and the Loaded Wraps.
The Footlong Dippers are a shareable, cheesy snack. Imagine a footlong pizza, but instead of a traditional base, the pepperoni and mozzarella are enveloped in a soft, folded pizza dough, perfect for dipping into a pot of Subway's signature marinara sauce.
For those seeking a more substantial meal, the Loaded Wraps offer a burrito-style alternative. Customers can choose from four fillings – the Italian Pepperoni, the Chicken Triple Cheese, the Buffalo Chicken, or the Steakhouse Ranch – all tightly wrapped in a soft tortilla.
The Catch: A Shift In Meal Deal Policy
In a move that breaks from tradition, Subway has confirmed that these new items are not included in any of its popular meal deals. This means customers looking to add a side and a drink to their Footlong Dippers or Loaded Wrap will have to pay extra, significantly increasing the total cost of their meal.
This decision marks a notable shift for the chain, which has historically included most of its core menu items in its value bundles. It appears to be a strategic play to position these new products as premium offerings.
How Much Will They Cost You?
The new items sit at a higher price point than many classic Subway options:
- Footlong Dippers: £5.99
- Loaded Wraps: £6.29 - £6.99
While the wraps are being marketed as a larger, more filling option, their exclusion from the meal deal means a complete meal will likely cost consumers over £9, venturing into a more premium fast-food price bracket.
This launch is Subway's latest effort to innovate its menu and attract new customers in the highly competitive UK fast-food market. Whether the allure of cheesy dippers and loaded wraps is enough to justify the higher price tag remains to be seen. For now, Brits can head to their local store to try them—but they should probably check their wallet first.
