From serums to hairbrushes, certain beauty products have achieved cult status with staggering sales figures. These are the items that sell out repeatedly, amassing waiting lists and loyal followings worldwide.
Among the top performers is Estée Lauder's Advanced Night Repair, with over 10 bottles sold every minute globally. The Ordinary's blemish-beating serum sells one every six seconds, while Bioderma's Sensibio H20 micellar water moves a bottle every two seconds worldwide.
Haircare favourites include Elnett hairspray, with 15 cans sold per second in the UK alone, and the Tangle Teezer, purchased 15 times per minute around the world. For moisturisers, Kiehl's Ultra Facial Cream sells 10 pots per minute, and Embryolisse Lait-Crème Concentré sells one tube every 23 seconds in the UK.
Other cult buys include Liz Earle's Cleanse & Polish (one sold every 15 seconds globally), Caudalie's Beauty Elixir (50 bottles per minute), and Olay's Regenerist Micro-Sculpting Cream (one every 20 seconds). These products have proven their worth through decades of use and millions of satisfied customers.
