Families across the UK are missing out on a massive £120 annual saving on their favourite fizzy drinks, and the secret to unlocking it is already in their pockets. It all comes down to a simple switch between supermarket apps and leveraging loyalty card prices.
A savvy shopper has revealed a clever tactic that exploits the significant price differences for big-name brands like Coca-Cola, Pepsi, and Fanta between rival supermarkets. By using a simple 'click and collect' workaround, you can access the lowest prices without needing a physical loyalty card.
The Loyalty Card Price Divide
The key to these huge savings is the growing trend of loyalty card pricing. Supermarkets like Tesco offer drastically reduced prices on soft drinks exclusively to their Clubcard members. For example, a 12-pack of Coca-Cola Zero can be as much as £6.50 without a card but drops to just £4.50 for members—a saving of £2 per pack.
This pricing strategy creates a vast gap between what loyal customers and everyone else pays for the exact same product.
How the 'Click and Collect' Trick Works
You don't need to commit your entire shop to one supermarket to benefit. Here’s the simple step-by-step guide to cashing in:
- Download the app: Install the supermarket app that is offering the best loyalty price (e.g., Tesco Clubcard).
- Add items to your basket: Fill your virtual basket with the fizzy drinks on offer.
- Choose 'Click and Collect': At checkout, select the free 'Click and Collect' option instead of home delivery.
- Collect your savings: Pop into the store at your chosen time, show the app barcode at the collection point, and pay the discounted member price. No physical card is needed.
This method allows you to cherry-pick the best deals from various supermarkets without the hassle of multiple deliveries or even stepping foot in the aisles.
What You'll Actually Save
The numbers are compelling. A typical household might buy one multipack of fizzy drinks per week.
- Without a loyalty card: Approximately £6.50 per pack = £338 per year.
- Using the loyalty card trick: Approximately £4.50 per pack = £216 per year.
That’s an annual saving of over £120—money that could be better spent elsewhere. Applying this logic across other loyalty-priced items like coffee, biscuits, and laundry products could see your total annual savings skyrocket into the hundreds.
In a cost-of-living crisis, every penny counts. This simple, five-minute app switch is a painless way to keep your favourite fizz in the fridge without letting it drain your wallet.
