A popular brand of protein drinks is causing a stir among UK shoppers, with its products repeatedly selling out online after a price drop made them cheaper than supermarket giant Sainsbury's.
Everyday Protein for Busy Lifestyles
While protein supplements are often linked to bodybuilding and intense gym routines, there is a growing demand for convenient options that fit into more moderate, everyday lifestyles. For those managing busy schedules, a lunchtime walk, or a couple of weekly workouts, getting enough protein can be a challenge.
This is where UFIT, a brand founded in 2014, has found its niche. Rather than targeting elite athletes, it focuses on providing convenient nutrition for commuters, office workers, and anyone needing a filling, on-the-go option between meals.
According to NHS guidance, adults should aim for 1.2g to 1.5g of protein for every kilogram of body weight to support muscle maintenance and normal bodily functions.
The Discount Driving Demand
The current surge in popularity is driven by a limited-time online offer. By using the discount code 20OFF at checkout on UFIT's main website, shoppers can bring the price below comparable Sainsbury's rates. This code is valid until 11:59pm on 30 April 2026.
The deal applies to multipacks, with the variety packs already sold out due to high demand. The best value now lies in single-flavour packs. For instance, the Banana 25g protein milkshake multipack is reduced to £14.40 from its usual £18.
Shoppers can choose between bottles containing 25g or 50g of protein. The higher-protein 50g options, available in flavours like Strawberry, White Chocolate, Chocolate, and Salted Caramel, are now priced at £17.60, down from £22.
Product Details and Customer Reviews
UFIT states its shakes are made with no added sugar, are fat-free, and include added vitamins and minerals to support everyday energy and immune function. They are suitable for vegetarians and are designed to be kept chilled for convenience.
Customer feedback has been overwhelmingly positive, contributing to the sell-out trend. One reviewer called them "the best protein drinks" and praised their role in a workout routine. Another highlighted their practicality, stating, "Very easy to hit 50g of protein early in the morning when you're short on time."
However, a small number of users reported minor issues. One found the bottle difficult to unscrew, while another mentioned encountering chunks in their drink despite enjoying the flavour.
For those who prefer powders, the article notes alternatives like MyProtein's Breakfast Smoothie mix on sale for £15.99 or Holland and Barrett's Optimum Nutrition whey protein for £34. Nevertheless, the UFIT ready-to-drink shakes are currently capturing significant attention for their value and convenience.
