A popular brand of protein shakes is flying off the virtual shelves after a discount made them cheaper than supermarket giant Sainsbury's. UFIT's ready-to-drink protein shakes are attracting significant attention from shoppers looking for a convenient nutritional boost without the extreme gym culture often associated with such products.
Everyday Nutrition for Busy Lifestyles
Founded in 2014, UFIT positions itself in the everyday wellness space, targeting not elite athletes but commuters, office workers, and anyone needing a filling, convenient option between meals. This aligns with NHS guidance, which states that protein plays a vital role in maintaining muscle and supporting normal body function as part of a balanced diet, recommending 1.2g to 1.5g of protein per kilogram of body weight.
The brand's current popularity surge is driven by a limited-time online offer. By using the discount code 20OFF at checkout on the UFIT website, valid until 11:59pm on 30 April 2026, shoppers can secure multipacks for less than typical retail prices.
Product Details and Customer Reviews
The shakes come in two protein levels: bottles containing 25g or 50g of protein. With the code applied, a pack of the 25g Banana milkshake, for example, drops to £14.40 from £18. The 50g options, available in flavours like Strawberry, White Chocolate, Chocolate, and Salted Caramel, are reduced to £17.60 from £22.
UFIT emphasises that its drinks contain no added sugar (only naturally occurring milk sugars), are fat-free, and are fortified with added vitamins and minerals to support energy and immune function. They are suitable for vegetarians and designed to be kept chilled for an on-the-go option.
Customer feedback has been overwhelmingly positive, contributing to the high demand that has seen variety packs sell out. One reviewer called them the "best protein drinks" and an excellent aid for workout routines. Another highlighted their convenience, stating, "Very easy to hit 50g of protein early in the morning when you're short on time."
However, a small number of users reported minor issues, with one mentioning a "weak" bottle that was difficult to open and another noting an occasional lumpy texture despite good flavour.
How UFIT Compares to Other Protein Options
For those who prefer powders, the article notes alternatives like MyProtein's Breakfast Smoothie mix, currently on sale for £15.99 (down from £25.99). At the higher end, Holland & Barrett sells Optimum Nutrition Gold Standard 100% Whey Protein for around £34 for 899g.
Nevertheless, the combination of taste, nutritional profile, and a compelling discount has made UFIT's ready-to-drink shakes a standout choice for UK consumers seeking a practical protein fix, leading to frequent stock shortages of their most popular packs.
