The Earthshot Prize, Prince William's ambitious environmental initiative, is set to make its South American debut with the 2025 awards ceremony scheduled to take place in Brazil. This landmark announcement marks a significant expansion of the royal's global environmental campaign.
A Royal Vision Goes Global
Founded by the Prince of Wales in 2020, the Earthshot Prize represents one of the most prestigious environmental awards in the world. Inspired by President John F. Kennedy's 'Moonshot' programme, the initiative aims to discover and scale the most innovative solutions to our planet's greatest environmental challenges.
The Brazil hosting decision continues the prize's strategy of rotating through different global regions, following previous ceremonies in Singapore and the United States. This approach underscores the truly international nature of the climate crisis and the need for worldwide collaboration.
Why Brazil Matters for Environmental Innovation
Brazil's selection as host nation carries profound symbolic importance. The country is home to approximately 60% of the Amazon rainforest, often described as the 'lungs of the planet.' This makes it both a critical battleground for environmental conservation and a natural location for discussing innovative climate solutions.
The 2025 ceremony will bring global attention to both the environmental challenges and opportunities within South America, while celebrating the region's contributions to sustainable development and conservation efforts.
The Earthshot Mission: Repairing Our Planet
The prize focuses on five key 'Earthshots' - simple but ambitious goals for repairing our planet by 2030. These include:
- Protect and restore nature
- Clean our air
- Revive our oceans
- Build a waste-free world
- Fix our climate
Each year, five winners receive £1 million in funding to scale their environmental solutions, along with access to a global network of mentors and partners.
Building on Previous Success
The upcoming Brazil ceremony follows highly successful events in Singapore (2023) and Boston (2022), which have helped launch numerous environmental innovations into the global spotlight. The 2025 event promises to continue this legacy while bringing fresh perspectives from the Global South to the forefront of environmental discourse.
As climate change continues to dominate global concerns, Prince William's Earthshot Prize represents a beacon of hope and practical action, demonstrating that with innovation, determination and international cooperation, we can indeed repair our planet.
