Stephen Libby, the charismatic winner of BBC One's hit reality series The Traitors, has swiftly transitioned to a major television role on rival network ITV. The 32-year-old Scotsman has been appointed to front the fashion segment on the popular magazine programme This Morning, joining main presenters Cat Deeley and Ben Shephard.
From Cybersecurity to Showbiz Stardom
Libby's rapid rise to fame follows his historic victory on The Traitors, where he and fellow contestant Rachel Duffy became the first duo to win the show, deceiving their co-stars to secure a substantial cash prize. Since the show aired, Libby has amassed over 450,000 followers on Instagram, showcasing his flamboyant personal style that caught the attention of producers.
His new position marks a significant career shift, as Libby has left behind his previous role in cybersecurity to pursue opportunities in entertainment. In a recent interview with the BBC, he expressed his desire to focus on work that brings him genuine happiness, stating: "I would love to just make sure that in the future I'm doing something that genuinely makes me happy... I've lots of things I feel passionate about."
A Fashion-Focused Debut
During his debut segment on This Morning, Libby showcased an array of outfits sourced from both vintage stores and high street retailers, staying true to the bold aesthetic that made him a fan favourite on The Traitors. Known for his eye-catching jumpsuits, he even convinced presenter Ben Shephard to don one during the broadcast.
The segment took an unexpected turn when style icon Anneka Rice made a surprise appearance, leaving Libby visibly stunned. Rice revealed she had previously tweeted about Libby wearing one of her jumpsuits during The Traitors, though she later deleted the post due to being "overwhelmed" by the response. "I went to bed, put the duvet on and had a gin and tonic," she laughed during the emotional reunion.
Audience Acclaim and Future Prospects
Viewers have enthusiastically welcomed Libby's addition to the programme, with many taking to social media to praise his engaging presence. One fan commented: "Stephen is like a walking dopamine hit very watchable #thismorning," while another noted: "Actually loving this fashion segment…. Stephen is fab."
This career move demonstrates ITV's strategy of capitalising on breakout stars from competing networks, while providing Libby with a platform to explore his passions in fashion and broadcasting. His journey from cybersecurity professional to television personality underscores the transformative power of reality television success in today's media landscape.
