Tourists have expressed dismay at the “insane price” of Black cab tours of London’s Christmas lights, with some companies charging up to £400 for the experience. Black Taxi Tour offers a four-hour London Christmas Lights Tour covering Westminster, Fitzrovia, Soho, Knightsbridge and Covent Garden for £396 for up to six people next weekend. Black Cab Heritage Tours charges £280 for a similar two-and-a-half-hour tour on the same date.
Both companies have positive TripAdvisor reviews, with many praising guides for bringing festive displays to life. However, the high prices have sparked criticism on social media. An Australian tourist visiting with her family questioned whether the nearly $800 (£400) tour was worth it, prompting a fierce response from Londoners offering cheaper alternatives.
One reply suggested walking the route and stopping for hot chocolate, while another noted having seen cheaper options and recommended bus Christmas light tours. For comparison, a 90-minute bus tour with Golden Tours on a GrayLine bus costs around £90 for a family of four.
