Domino's Pizza has announced the launch of its new Chick 'N' Dip brand in 187 stores across Northern Ireland and north west England, with plans for a UK-wide rollout. The move comes as the pizza chain seeks to capitalise on the growing fried chicken market, now worth £3.1 billion annually in the UK.
CEO Andrew Rennie acknowledged a tougher market, with like-for-like sales dipping 0.1% in the first half of 2025, leading to a cut in annual profit guidance. However, he described Chick 'N' Dip as a "bold new chapter" for the business, noting strong consumer demand for chicken products.
The new brand will offer chicken tenders, wings, boneless bites, and nine dips. Rennie highlighted Domino's existing 1,400 UK stores and strong distribution network as key advantages over competitors like KFC and Popeyes, which are also expanding their fried chicken offerings.
Despite the optimism, investor Browning West, holding a 5% stake in Domino's, expressed "significant reservations" about the acquisition strategy, arguing such moves would be easier to execute privately.
