Amazon Prime Day is officially returning this month, taking place from 23 to 26 June. Thousands of deals will be available across beauty, tech, appliances, books, and more, exclusively for Prime members. Second only to Black Friday, this sale is the one to bookmark for big purchases like Ninja air fryers, Shark hair tools, or Apple AirPods. Previous Prime Day events have delivered some of the year's strongest savings on brands such as Oura and Sony, alongside discounts on Amazon's own products like Kindles and Fire TVs. If you have been planning to upgrade your TV or treat yourself to a new electric toothbrush, now is the time.
When Is Amazon Prime Day 2026?
Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June. This makes it one of the earliest slots for the event so far. While the full list of discounts has not been released, Amazon has promised daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks, and epic Prime deals spread across the event. Based on previous years, steep discounts are expected across luxury beauty, home appliances, and tech.
What Is Amazon Prime Day?
Prime Day is Amazon's exclusive shopping event for Prime members, offering limited-time deals from major brands. It began on 15 July 2015 as part of Amazon's 20th birthday celebrations, originally intended as a one-off thank you to subscribers. It proved so popular that it now runs three times a year, returning in summer, October (often marking the unofficial start of Christmas shopping season), and March as Prime Big Deal Days.
Best Amazon Deals You Can Shop Right Now
De'Longhi La Specialista Arte Barista Bean to Cup Espresso Machine
Slashed by 30 per cent, this espresso machine delivers coffee shop grade coffee from home. With eight grind settings and thermoblock technology for ideal brewing temperature, it brings out the full flavour of your chosen beans. Was £529.99, now £359 at Amazon.
Spanx Shapewear Higher Power High-Waisted Shaping Pants
Spanx are essential for summer wardrobes, sitting well under tea dresses and wedding guest gowns. The high-waisted pants come in four colourways, with the café au lait shade at a 47 per cent discount. Soft and lightweight, they offer level four shaping with no visible lines. Was £35, now £18.50 at Amazon.
Shark FacialPro Glow
This at-home hydrafacial device combines exfoliation, deep hydration, and contrast therapy for fresher, glowing skin. At 10 per cent off, it is a tempting deal on a popular beauty gadget. Was £299.99, now £262.99 at Amazon.
Medicube Salmon DNA PDRN Pink Collagen Jelly Gel Masks
Medicube's products are rumoured to be loved by Hailey Bieber and Meghan Markle. These dermatologically tested masks contain Salmon DNA PDRN and low molecular collagen for smooth, radiant skin. At 41 per cent off, they are a great stock-up. Was £16.90, now £10 at Amazon.
Ninja Foodi Dual Zone Digital Air Fryer
Ninja leads the air fryer market, and this model with dual drawers allows cooking a full meal at once or keeping meat and veggie options separate. With 20 per cent off, it is a deal worth snapping up. Was £199, now £159 at Amazon.
Ordo Sonic+ Electric Toothbrush
This stylish toothbrush comes in violet, green, charcoal, and rose gold. It includes a two-minute timer, three speed settings, and a long-lasting battery, making it a handy travel companion. The purple version is reduced by 28 per cent. Was £59.99, now £42 at Amazon.
Shark Auto Empty Cordless Vacuum Cleaner
This limited-time Shark deal features an anti-allergen seal, anti-hair wrap technology, 40 minutes of run-time, a charging dock, and an auto-empty function. Was £349.99, now £199 at Amazon.
