The Financial Conduct Authority (FCA) has issued a stark warning to approximately 12 million motorists who may be due compensation over unfair car finance commissions. The regulator is cracking down on claims management firms and law firms that it alleges are using potentially misleading advertisements to convince drivers to sign up for help pursuing payouts.
Background on the Compensation Scheme
Under proposals unveiled earlier this year, around 12.1 million eligible car finance agreements could qualify for compensation, with successful claimants expected to receive an average payment of £829. The scheme aims to address one of Britain's largest consumer finance scandals, where customers were charged unfair commissions on car finance deals.
FCA Concerns Over Misleading Adverts
The FCA has detected a growing number of adverts featuring individuals who appear to offer impartial advice without transparently disclosing their commercial affiliations. Some promotions fail to highlight that motorists can lodge a complaint themselves completely free of charge, without engaging a claims management company or law firm. The watchdog also noted that certain advertisements misuse logos, imagery, and branding of well-known corporations, media outlets, public bodies, and prominent figures to create a misleading impression of endorsement.
In one instance, the FCA intervened after a claims management firm used edited and unauthorised video footage of personal finance campaigner Martin Lewis to make misleading assertions about potential compensation payouts. Another firm has already agreed to withdraw all its advertisements following regulatory action.
Risks of Using Claims Management Firms
The FCA cautioned that motorists who hire a claims management company or law firm could lose more than 30% of any compensation awarded in fees. It also warned consumers against signing agreements with multiple firms, which could leave them liable for several sets of charges. The regulator emphasised that accessing compensation is free and that people do not need to use third parties to get what they are owed.
Joint Taskforce to Address Malpractice
The FCA has established a joint taskforce with regulatory partners to tackle malpractice in the motor finance claims industry. Concerns include unsolicited marketing texts and emails, consumers being enrolled without their knowledge or consent, and firms making it difficult for customers to exit agreements. Some motorists have unwittingly entered into contracts after clicking on "free compensation checker" adverts on social media platforms.
Other grievances include firms pursuing fees aggressively, imposing unreasonable exit charges, and neglecting to inform consumers that they can escalate complaints to an ombudsman at no cost.
How to Claim Compensation for Free
The FCA stressed that anyone who believes they were mis-sold car finance can lodge complaints directly with their lender without involving a third party. The compensation scheme itself faces a legal challenge, which is delaying potential payouts. However, the regulator stated it will defend the scheme and considers it the most effective approach to resolving the scandal.
Advice for Those Already Signed Up
For motorists who have already engaged claims management companies or law firms, the FCA advises them to complain directly to the firm if they suspect they were misled, enrolled without permission, or subjected to unreasonable charges. The watchdog is providing a template complaint letter to help affected consumers challenge firms. People who have been treated unfairly may be entitled to exit agreements without penalty and could potentially receive additional compensation.



