Molly Mae teases biggest fashion collab yet with Adidas
Influencer Molly Mae has teased her most significant fashion collaboration to date with sportswear giant Adidas, sending fans into a frenzy. Discover all the details and reactions.
Category : Search result: Nike Adidas competitor
Molly-Mae Hague signs 'big-money' Adidas footwear deal
Love Island star Molly-Mae Hague has secured a major collaboration with Adidas for a limited footwear collection, cementing her shift away from her influencer roots. Discover the details of her strategic rebrand.
Swiss brand On uses robot tech to challenge Nike and Adidas
Swiss sportswear challenger On is deploying revolutionary 'flying fibre' robotics to create premium shoes. With Roger Federer onboard and sales soaring, can it outrun the giants? Read the full story.
Maduro's Nike Tracksuit Sells Out After Capture Photo
Venezuelan President Nicolas Maduro becomes an unlikely fashion icon after a photo from his US capture shows him in a Nike Tech tracksuit, causing it to sell out. Read the full story.
Maduro's Nike Tracksuit Sells Out After Capture
Venezuelan President Nicolas Maduro becomes an unlikely fashion icon after a photo from his US capture shows him in a Nike Tech tracksuit, causing it to sell out. Read the full story.
Maduro's Nike Tracksuit Sells Out After Capture Photo
The image of captured Venezuelan leader Nicolás Maduro in a grey Nike Tech tracksuit has triggered a fashion meme sensation and a sell-out of the outfit online. Discover the unlikely style story behind a major geopolitical event.
Gout Gout buys £4.4m home after huge Adidas contract
Australian sprint sensation Gout Gout has purchased a multi-million pound house for his family after signing a major Adidas contract. The 18-year-old is tipped to emulate Usain Bolt.
Teen Sprint Star Gout Gout Buys Family Home with Adidas Deal
Australian sprint sensation Gout Gout uses his new $6m Adidas fortune to buy his family a Queensland home. The record-breaking 18-year-old targets Commonwealth Games success while staying grounded.
Shopping Team's Top 2025 Fashion Buys Revealed
Our fashion writers reveal their top purchases of 2025, from M&S jumpers to Adidas Sambas and statement dresses. Discover the year's best wardrobe investments.
Naomi Campbell's casual Nike trainers stun in Mayfair
Supermodel Naomi Campbell, 55, ditched her signature heels for Nike trainers on a Mayfair night out. Discover her fashion choice and recent Vatican visit.
Mahomes' Ketchup on Turkey Sparks Controversy
Kansas City Chiefs QB Patrick Mahomes causes online storm by pouring ketchup over turkey in new Adidas ad. Fans divided over Thanksgiving 'cardinal sin'. Read the full story.
Amazon's New Satellite Internet Rivals Starlink
Amazon unveils Leo satellite internet, challenging SpaceX's Starlink with speeds up to 1Gbps. Limited business rollout now, wider availability expected in 2026. Read the full analysis.
Amazon Leo Ultra Challenges Starlink with Faster Speeds
Amazon unveils Leo Ultra, a 1Gbps satellite internet service to rival SpaceX's Starlink. Limited business rollout begins, with wider availability expected in 2026.
Mel C's £70 Sporty Spice Shirt Sells Out
Mel C channels her iconic Sporty Spice style in an affordable £70 blue cinched shirt from the adidas x ASOS collaboration, proving 90s sporty chic is back for 2025.
Stokes' emotional Ashes tribute to his father
England captain Ben Stokes reveals the deeply personal symbols on his Ashes shoes, honouring his late father Ged. Discover the powerful story behind the phoenix and hand gesture.
Kendall Jenner stars in new Adidas campaign in Pasadena
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena, California. The model, 30, continues her long-standing brand ambassadorship. Read more about her latest work and recent birthday celebrations.
Kendall Jenner Stars in New Adidas Campaign in California
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena. The 30-year-old model continues her brand ambassadorship which began in 2017. Discover her recent birthday celebrations.
England's bizarre methods in search of World Cup success
Explore England's unconventional approaches to tournament preparation - from Nike's mind-enhancing shoes to scented hotels and electronic pills. Will these methods finally deliver glory?
England trial neuroscience shoes for World Cup focus
Discover how England's squad is using Nike's neuroscience footwear to enhance mental focus ahead of their World Cup campaign. Read more about this cutting-edge approach.
England use Nike 'mind-altering' slippers for World Cup
England's World Cup squad are wearing Nike's new 'Mind001' shoes, claimed to boost mental sharpness. Coach Tuchel remains sceptical. Discover the high-tech edge.
Mary Earps on overwhelming support after Nike kit decision
England's number one Mary Earps reveals the incredible public response following Nike's decision not to sell her goalkeeper shirt, with fans demanding change.
Nike Pegasus Trail 5 GTX: Ultimate UK All-Weather Hybrid
Discover how Nike's revolutionary Pegasus Trail 5 GTX hybrid trainers master both rugged trails and urban streets while keeping feet perfectly dry in typical UK conditions.
League of Legends Launches New Card Game Challenger
Riot Games revolutionises the gaming world again with Legends of Runeterra - a strategic collectible card game set in the League of Legends universe that's challenging Hearthstone's throne.
Adidas North American sales plummet 25% post-Yeezy
German sportswear giant Adidas faces significant sales decline in North America as Yeezy partnership fallout and Trump sneaker backlash impact performance.
Nike's Robotic World Shoe: Future Footwear Revealed
Nike unveils groundbreaking robotic footwear concept that could transform how we walk, run and interact with our environment. The 'World Shoe' promises automated lacing and adaptive cushioning.
Nike's Radical Reset: Inside the Swoosh Revival Plan
Exclusive insight into Nike's ambitious turnaround plan as the sportswear giant battles falling sales, management shake-ups, and fierce competition in 2025.
OpenAI's Atlas AI Browsing Challenges Google
OpenAI's revolutionary new model Atlas can browse the web and perform complex research tasks autonomously, marking a significant leap beyond ChatGPT and positioning itself as a potential Google competitor.
Hyperkin Competitor Pro: Retro Controller Returns
Gaming hardware specialist Hyperkin announces the Competitor Pro wired controller, a modern reinterpretation of beloved 90s gamepads with enhanced features for today's gamers.
Waymo fast-tracks London autonomous ride-hailing service
Google's parent company Alphabet is fast-tracking its autonomous ride-hailing service Waymo for London deployment, setting the stage for a dramatic showdown with Uber in the capital's competitive transport market.
Arsenal's Brown Kit: Arteta's Psychological Masterstroke
Mikel Arteta's Arsenal are making a dramatic tactical shift off the pitch with a new brown away kit designed to create 'optical illusions' and gain psychological advantages over opponents.
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