British fashion influencer Molly Mae Hague has sent the internet into a spin after teasing her most significant style partnership yet: a major collaboration with global sportswear titan Adidas.
From Love Island Star to Fashion Powerhouse
Few figures have defined UK style trends in recent years as Molly Mae has. Rising to fame on the 2019 series of Love Island, her aesthetic evolution from reality TV star to a leading fashion authority has been closely watched. Her signature 'clean-girl' and minimalist style commands a following of millions.
Her industry credentials are substantial, having previously served as the Creative Director at Pretty Little Thing, where she influenced the brand's direction. She later founded her own successful label, Maebe, cementing her status as a serious businesswoman in the competitive fashion world.
The Big Reveal: A Dream Adidas Partnership
On 13th January 2026, Molly took to her social media channels to unveil the upcoming project, sparking immediate excitement. While specific details about the collection's contents and the official launch date remain closely guarded, she confirmed it is a trainer collection with the iconic three-stripe brand.
Expressing her sheer delight, Molly Mae captioned her post, "I can’t even play it cool… I genuinely will never be over this." For long-time followers of her style, the partnership is a natural fit, as she has frequently been spotted wearing Adidas staples, from full tracksuits to the ever-popular Samba trainers.
Industry and Fan Reactions Pour In
The announcement was swiftly celebrated by her former Love Island peers and other notable figures. Fellow islander Maura Higgins exclaimed, "You will always be THAT GIRL!!!!!!!!!!!", while show host Maya Jama simply stated, "Its only rightt."
Montana Rose Brown also commented, writing "Well this is epic." The collective response underscores Molly Mae's solidified position within both the influencer sphere and the broader fashion industry, marking this collaboration as one of her most anticipated moves to date.
With hype building online, all eyes are now on Adidas and Molly Mae for the next reveal, which is set to be one of the most talked-about fashion launches of the year.
