Those battling severely matted hair often suffer in silence, believing shaving their head is the only solution. However, salon owner Jo Bevilacqua insists many cases can be resolved with patience, specialist knowledge, and understanding.
A Growing Problem
Jo, founder of Serenity Loves, launched a dedicated hair detangling and dematting service after noticing a rise in clients with severe matting linked to mental health issues, medical conditions, and difficult life circumstances.
"Behind every case of severely matted hair is a person and a story. This isn't about vanity or neglect. Often, it's a visible sign that someone has been carrying an invisible burden," she said.
Over the past year, Serenity Loves has assisted more than 50 individuals. Cases have been associated with depression, anxiety, bereavement, hospital stays, disabilities, chronic illness, caring responsibilities, and neurodiversity.
Shame and Isolation
Jo has been astonished by the number of people too embarrassed to seek help. "We've met people who have been living with matted hair for months or even years because they were too ashamed to ask for help. Many have told us they felt isolated, judged, and completely alone," she said.
After sharing transformations on social media, Serenity Loves received inquiries from across the UK, with videos garnering hundreds of thousands of views.
Advice for Those Affected
Jo advises staying calm and avoiding forceful pulling, which can cause breakage and scalp injury. She urges those with severe matting close to the scalp to seek professional help promptly.
"Many people assume shaving their hair is the only option, but in many cases far more hair can be saved than they realise," she said.
One of the most memorable cases involved a young girl whose profound mental health challenges had turned her hair into a "solid ball," as described by her father. After two and a half days of meticulous work, a significant amount of hair was saved.
Emotional Impact
"The emotional impact of these transformations is often far greater than the physical one. Seeing someone look in the mirror and recognise themselves again is something our team will never take for granted," Jo said.
She added: "We want people to know there is no judgement and that help is available. We are also fundraising to build a support pot so that people who desperately need help, but cannot afford the service, are not left suffering in silence."
