Waitrose has announced a significant decision to remove all fresh, chilled, and frozen mackerel from its shelves by 29 April, with tinned varieties to follow shortly after. This move makes Waitrose the first major UK supermarket to suspend sales of this popular fish, primarily sourced from Scottish waters, due to concerns over unsustainable fishing practices.
Why Waitrose is Taking This Action
The retailer stated that mackerel no longer meets its responsible sourcing requirements. This decision comes in response to repeated failures by governments to implement catch limits recommended by scientists, which has led to a severe depletion of mackerel stocks in the north-east Atlantic.
Scientific Warnings and Conservation Efforts
The International Council for Exploration of the Sea (ICES) has issued a stark warning, indicating that a 70 per cent reduction in catches is needed for 2026 compared to the recommended levels for 2025 to ensure the long-term viability of mackerel populations. Conservationists have welcomed Waitrose's proactive stance, urging other supermarkets to follow suit to address the significant decline in mackerel stocks caused by overfishing.
Impact on Consumers and the Industry
This suspension highlights growing consumer and corporate awareness of sustainable sourcing. Waitrose's decision may set a precedent for other retailers, potentially reshaping fishing practices and supply chains across the UK. Customers are encouraged to explore alternative sustainable seafood options as part of broader efforts to promote environmental stewardship.
