Love Island's reigning queen of drama and style, Ekin-Su Cülcüloğlu, has officially cemented her status as the breakout star of the 2022 series by securing a staggering six-figure deal with renowned fashion brand Oh Polly.
The exclusive contract, rumoured to be one of the most significant to emerge from the villa this year, will see the 27-year-old actress and reality star become the new face of the brand. This move signals a major coup for both Ekin-Su and the fast-fashion giant, capitalising on her immense popularity and iconic fashion moments during her time on the show.
A Perfect Partnership
Ekin-Su became synonymous with bold and glamorous outfits throughout her Love Island journey, making her a natural fit for the brand. A source close to the deal revealed, "Ekin-Su and Oh Polly are the perfect partnership. She wore their designs countless times in the villa and they always got a fantastic reaction from viewers."
The insider added: "Talks began the second she left the villa and it was clear they wanted to lock her down exclusively. It's a huge, six-figure deal and everyone is thrilled. She's a style icon for their target audience and this is just the beginning for her."
Beyond the Runway
This partnership extends far beyond simply modelling clothes. The ambitious deal is expected to include a range of collaborative projects, from designing her own curated collections to leading major marketing campaigns. This strategic alliance positions Ekin-Su not just as an influencer, but as a serious player in the fashion industry.
Her victory, alongside partner Davide Sanclimenti, was one of the most popular in the show's history, and this deal proves her marketability is off the charts. With this major brand alignment, Ekin-Su is poised to dominate the post-Love Island landscape, turning her reality TV fame into a formidable business empire.
