Ray Parlour is calling on Britons to support their local pubs as a new poll reveals that half of the population intends to avoid watching World Cup games at pubs this year. Late kick-off times and expensive pints are cited as major deterrents.
Survey Highlights
A survey of 2,000 adults found that 33% plan to watch matches from home, with 16% blaming inconvenient fixture timings. For 15%, the cost of drinks is the main issue, while 7% feel less enthusiasm for this year's tournament. Landlords could lose nearly £33 per patron, the average spend per match during the previous World Cup.
Among those willing to go out, the latest kick-off they would consider is around 9pm, suggesting later fixtures may be unpopular.
Campaign Launch
The research was commissioned by Simply Business to launch 'The Best Seat in the House' campaign, which encourages the public to support their local pubs. The campaign features an installation at The Bricklayer's Arms in Putney from June 16, inviting pub-goers to pledge to watch a match at their favorite independent pub. The top-voted venue will win £5,000.
Ray Parlour's Appeal
Former Arsenal and England midfielder Ray Parlour, who previously co-owned a pub, said: "Pubs and football go hand in hand. There's nothing quite like being in your local, cheering on your team and celebrating with friends and strangers alike over a last-minute winner. I know first-hand what it takes to keep a pub going and right now landlords are fighting harder than ever just to keep the doors open. Alongside other small businesses, these aren't faceless organisations; they're people who've put everything into serving their communities and they need our support."
Landlord's Perspective
Chris Walsh, landlord at the Bricklayer's Arms, added: "For us, running a pub is about so much more than just pouring pints. Great independent pubs like ours are the absolute beating heart of their communities. There's an unmatched magic when everyone gathers under one roof to cheer on a team and there's nowhere quite like the pub during a massive summer of football. The reality is that the hospitality industry is facing an incredibly tough period ahead. Initiatives like Simply Business's 'Best Seat in the House' campaign are a lifeline, giving independent pubs a real boost right when they need it most. So, please go online and nominate your favourite pub - it would really mean the world."
Additional Findings
A significant 42% believe late kick-offs will directly affect pub footfall this summer. Nearly a quarter (23%) cited difficulties getting home as a key obstacle, while 14% mentioned that unconventional kick-off times could interfere with parenting responsibilities. A further 12% think supporters may be deterred by midweek disruption, and 21% have noticed fewer pubs in their local area planning to screen the football this summer. Despite this, 41% stated they would be more likely to watch matches at the pub if their side advances deep into the tournament.
CEO's Statement
Julie Fisher, UK CEO of Simply Business, said: "Independent pubs play a unique role in society, contributing enormously to the strength of both our local communities and economy. With publicans usually seeing a boost in footfall during international football tournaments, this summer's late kick-offs will prove another challenge for owners operating in a difficult environment. Character, community, charm – like all small businesses, independent pubs offer a unique experience that should be cherished. That's why we're reminding the British public that, this summer, the 'best seat in the house' really is at your local."
