A recent study by Betway has identified Shrewsbury as one of the UK's most underrated towns to visit, ranking third out of 50 locations. This Shropshire gem, home to approximately 70,000 residents, boasts an undisturbed medieval street, hundreds of listed buildings, and an impressive castle, making it a destination rich in history and charm.
Why Shrewsbury Stands Out
The town is thriving with independent shops, pubs, and restaurants, offering a vibrant hospitality culture. According to the Betway study, 84% of its landmarks are rated four stars or higher. The top-rated attraction on TripAdvisor is Attingham Park, an 18th-century estate with a complete collection of Regency style. Visitors recommend the behind-the-scenes tour for a unique experience.
Nature and Culture
Nature lovers can explore Hawkstone Park Follies, Quarry Park, the Battlefield Bird of Prey Centre, and Stiperstone Nature Reserve. Cultural sites include the Shrewsbury Museum and Art Gallery, Shrewsbury Abbey, St Mary's Church, and Market Hall Shrewsbury. The town also features four Michelin-starred restaurants: The Walrus, The Bear Inn, Wild Shropshire, and Docket Restaurant.
Public Praise
On Reddit, visitors have expressed their love for Shrewsbury. One user noted, "Me and my girlfriend (27-year-olds) visited Shrewsbury now a fair few times and have fallen in love with the place! I honestly cannot fault the place currently." Another added, "It's a fabulous town with a wonderfully vibrant hospitality culture; great restaurants, bars along with all the food outlets in the indoor market. Shropshire is the land that time forgot, in the nicest possible way."
The Times described Shrewsbury as having a "magic" worth experiencing. Additionally, the town was named one of the 'Happiest Places to Live in 2025' and the leading town in the Midlands by The Guardian.
Retail and Economy
Seb Slater, executive director at Shrewsbury BID, highlighted the thriving retail scene, stating that the town "enjoys strong footfall and vacancy rates that remain well below the national average, with a continuous stream of new businesses keen to open here." He added, "Shrewsbury serves a wide customer catchment area extending across Shropshire and mid Wales alongside a growing visitor economy that strengthens our reputation as a leading regional destination."
