British holidaymakers planning trips across the Atlantic are being warned about a significant change to US entry requirements that will add to the cost of American getaways.
What's Changing for UK Travellers?
Starting from 2024, the United States will implement a revised Electronic Travel Authorization (ESTA) system that includes a new mandatory fee for all visitors from visa-waiver countries, including the United Kingdom.
The additional charge, set at $21 (approximately £15), represents a substantial increase from current ESTA costs and will affect millions of British tourists who flock to American destinations each year.
Breaking Down the New Costs
Under the new system, the total ESTA fee will rise to incorporate this additional charge. Here's what travellers can expect to pay:
- Current ESTA application fee: $21
- New mandatory travel promotion fee: $21
- Total new cost: $42 per person
The fee applies to all travellers from the 40 countries participating in the Visa Waiver Program, regardless of age or duration of stay.
Why the Increase?
US authorities state the additional revenue will support tourism promotion and enhancement of visitor services. The funds are earmarked for:
- Marketing America as a travel destination
- Improving visitor experiences at ports of entry
- Funding tourism infrastructure projects
- Supporting customs and border protection operations
What This Means for Your Holiday Budget
For a typical British family of four planning a Florida theme park adventure or New York city break, the new fees add nearly £60 to pre-travel costs before flights and accommodation are even considered.
"This represents another hidden cost that families need to factor into their holiday planning," noted one travel industry expert. "While £15 per person might not seem substantial individually, it quickly adds up for families and could make some travellers reconsider their destination choices."
Essential Planning Tips
Travellers are advised to:
- Apply for ESTA well in advance of travel - at least 72 hours before departure
- Ensure all passport details match exactly with travel documents
- Factor the new costs into holiday budgeting for 2024 trips
- Check ESTA validity if you have an existing authorization
The changes come as travel costs continue to rise globally, with many countries implementing similar tourism fees to boost revenue and manage visitor numbers.
