Jeremy Clarkson has launched his own version of OnlyFans, but with a farming twist. The 66-year-old presenter, known for his farm in Chipping Norton, has created a platform called Only Farmers (Only Farms was already taken) to help farmers advertise unique experiences in rural areas.
What Is Only Farmers?
Unlike explicit content platforms, Only Farmers is a booking site for farm stays, tours, animal encounters, and catering. Launched in May, it already features listings such as Springfield Farm in Penicuik, Scotland, offering glamping pods at £220 per night, and Jacksons at Jedburgh charging £15 for a self-guided animal feeding visit. Diddly Squat Farm has not yet listed any experiences, but future possibilities include meeting the stars of Clarkson's Farm.
How It Works
Clarkson explains on his page: 'There are experiences in the countryside you never knew existed.' The website's FAQs state: 'The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events. Only Farmers is launching with UK farms first while welcoming visitors from around the world to discover the British countryside. From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.'
Pricing and Commission
Farmers pay a 7.1% commission only on confirmed bookings, with the first £300 earned completely free. Customers pay the farm's listed price plus a 2.5% service fee at checkout and can tip, with 100% of tips going directly to the farmer.
Other Ventures and Success
Only Farmers is Clarkson's latest venture, following the Diddly Squat Farm Shop (opened 2020), an online store, and The Farmer's Dog pub in Oxfordshire (opened 2024). His Hawkstone Farmers Choir recently won Britain's Got Talent, using their fame to raise awareness of mental health issues in farming. The choir, formed for a beer advert, secured Amanda Holden's golden buzzer and beat nine other acts to win £250,000 and a slot at the Royal Variety Performance. Choir member Katryna Shell said: 'This is for all the farmers out there, for anybody that's struggling; it's not a taboo subject. If you're not OK, speak up. This is for the farmers.'
Season 5 of Clarkson's Farm is now streaming on Amazon Prime Video.
