Despite its popularity, this bustling seaside town has somehow eluded me and my family. Its position on the west coast of Wales and nearly equidistant between its north and south means it's not exactly the most convenient spot for a day out for most folk.
That's not to suggest it's overlooked by visitors. Frequently dubbed the 'culture capital' of Wales, the town ranks among the nation's most-visited locations and boasts the nation's oldest pier, which launched in 1865.
Now a truncated version of its original span, the Royal Pier is currently marketed as 'a one stop destination for food, drinks, socialising and family fun', featuring an arcade, a pub, a chippy, a nightclub and more.
On one flank of the pier stands Aberystwyth Castle, a Grade I listed Edwardian fortress constructed in the late 13th century. But it was the attraction at the northern tip of the promenade that captured our interest: the extraordinary Aberystwyth Cliff Railway.
Britain's longest electric funicular cliff railway, it's been ferrying visitors to the top of Constitution Hill since launching in 1896 and ran on a water balance system until electrification in 1921, reports WalesOnline.
The carriages are pulled to the summit at merely 4mph, driven by a motor and steel cables. And the leisurely pace ensures you have ample opportunity to absorb the breathtaking landscape below, with magnificent views of the town, Cardigan Bay and, on a clear day, 26 mountain peaks stretching across much of Wales's length.
It's not simply a journey up and down either, as there's plenty to enjoy at the summit, including a modest crazy golf course, frisbee golf, a games room with pool, air hockey and 10-pin bowling, and one of the world's largest camera obscuras, which provides a live aerial view of 1,000 square miles of land and seascape below. Having paid £1 each, we couldn't make out much, though we were informed the vista is considerably better on a clearer day.
There's a compact gift shop and some historical displays chronicling the heritage of the hill, once known as Luna Park (a Victorian forerunner to modern theme parks) which boasted a helter skelter and an early version of a roller coaster called a 'switchback railway'. There's also the well-loved Consti café serving meals, snacks and drinks — and it even has its own pick 'n' mix stand.
Saving ourselves for fish and chips, we enjoyed a coffee and a cider, with the weather mild enough to sit in the covered outdoor seating area. You can stroll back down if you fancy, but at just £1 extra for a return ticket (adults £8, children £7), we opted for the easier route and grabbed a standing spot at the front of the carriage for an unobstructed view.
Dogs are welcome in the carriages, though the whimpering pooch in ours appeared far from impressed with the experience. Back on solid ground, we had plenty of time to discover more of the town, which has scooped awards for both its beaches, regularly celebrated for their strikingly clear turquoise waters.
While some visitors were bold enough to take a swim, we cooled down with ice cream sundaes from Prom Diner, a much-loved spot along the seafront serving Italian-inspired luxury Welsh ice cream Mario's.
Also situated on the main promenade, lined with charming pastel-hued buildings, is The Original Tram Company, doing a brisk trade offering the likes of crepes, waffles, donuts and drinks. Set further back from the front are rows of shops boasting some independent gems, including the delightful Bookshop By The Sea and no fewer than three outlets from independent clothing label Polly, established in the town over 30 years ago.
The seaside atmosphere fades as you venture further from the shore, where familiar high street names such as Betfred, Savers and JD, alongside banks and mobile phone shops, begin to dominate.
With a swift change of direction, it was finally time for our much-anticipated chippy tea, and we made our way back to the Royal Pier.
Tempting as it was to enjoy 'a chipnic on the pier' - where numerous picnic-style tables offer spectacular views - it was simply too windy for that, so we opted to grab and go.
Much as I adore a seaside vista while tucking into fish and chips, I must confess that with hordes of seagulls swooping overhead, we thought it wiser to retreat to the car to enjoy our meal in peace. Being charged 25p for a tray to eat from felt somewhat unusual.
Given the sauce and gravy we'd purchased to accompany our meal, managing without them would have been rather tricky. Nevertheless, the food was absolutely delicious and our impromptu 'chipnic in the car' proved to be the ideal conclusion to an action-packed day.
