Laura Adlington, the former Great British Bake Off contestant and influencer, has criticised high street stores for failing to stock larger sizes. She launched the #StockYourSize campaign after a frustrating shopping trip where she struggled to find trendy clothes in her size.
Adlington visited five high street stores including H&M, Marks & Spencer, and Primark, but was disappointed by the limited plus-size options. She described the available styles as 'frumpy' and said she just wants to wear the same clothes as everyone else.
The campaign encourages shoppers to post fitting room selfies with the hashtag #StockMySize to pressure brands into improving their size ranges. Adlington said she is 'sick of brands not stocking bigger sizes' and being treated as an afterthought.
Other shoppers have shared similar frustrations, with some saying they cannot remember the last time they tried on clothes in a shop due to lack of sizes. The plus-size market is profitable, and retailers missing out on this demographic are losing valuable revenue.
