Social media influencer Indy Clinton has ignited a firestorm of criticism after advertising for a personal assistant position that many are calling 'wildly exploitative' due to its demanding requirements and surprisingly low compensation.
The Job Description That Caused Outrage
The Australian content creator, who boasts over 125,000 Instagram followers, posted the vacancy seeking someone to manage her busy schedule, with responsibilities extending far beyond typical administrative duties.
The role demands included:
- Managing her calendar and appointments
- Content planning and strategy development
- Video editing and content creation assistance
- Personal errands and household management
- Being available across different time zones
'Insulting' Pay for Extensive Qualifications
What truly sparked outrage among followers and employment advocates was the compensation being offered for this multifaceted role. Despite requiring what amounts to multiple full-time jobs worth of skills and availability, the position advertised pay of just £12 per hour.
Many critics pointed out that this rate falls significantly below living wage standards in major cities, particularly given the specialised skills required including content creation, video editing, and social media management.
Social Media Backlash Erupts
The advertisement quickly went viral for all the wrong reasons, with commenters flooding Clinton's posts with criticism.
'This is exactly what's wrong with influencer culture,' wrote one commenter. 'Expecting professional-level work for poverty wages while you presumably earn significantly more.'
Another added: 'Video editing alone is worth triple that rate. Adding personal assistance, content strategy, and being on call? This is exploitation dressed up as an opportunity.'
The Bigger Picture of Influencer Employment Practices
This incident highlights growing concerns about employment standards within the influencer economy, where unclear job descriptions and below-market rates have become increasingly common.
Employment experts note that such positions often blur the lines between professional and personal duties while offering little job security or benefits typically associated with traditional employment.
The controversy serves as a stark reminder that while social media fame might create business opportunities, it doesn't exempt creators from fair employment practices and reasonable compensation standards.
