The must-have Starbucks accessory that sent American shoppers into a frenzy has finally arrived on British shores. The global coffee giant confirmed the Bearista glass tumbler launched in UK stores on Thursday 15 January 2026, but fans will need to act fast to secure one.
The US Frenzy That Heralded the UK Launch
First released in the United States in November 2025, the bear-shaped cup sparked an unprecedented shopping phenomenon. Driven by intense social media hype, particularly on TikTok, dedicated customers queued for hours in freezing conditions before store openings. The desperation was palpable, with viral videos showing adults physically fighting over the last available cup.
The scarcity and popularity have sent its resale value skyrocketing. On platforms like eBay, the cup originally priced at $29.95 has been listed for as much as $2,500.00, highlighting its status as a coveted collector's item.
How to Buy the Bearista Cup in the UK
Starbucks announced the UK launch via its Instagram account on 12 January. The company has confirmed several key details for British customers eager to purchase the item.
The cup is priced at £27.95 and is available exclusively in-store, not online. In a move likely designed to prevent bulk buying and reselling, Starbucks has enforced a strict limit of one cup per person. Availability is strictly while stocks last, and some eager fans were reportedly setting alarms for 6am to be first in line.
What Makes the Cup So Desirable?
The tumbler's design is the core of its appeal. It is a bear-shaped glass cup, complete with a miniature green knit beanie adorned with the Starbucks logo. The package includes a matching green and white striped candy cane straw, and the cafe's iconic logo is prominently displayed on the front of the cup.
Given the manic scenes witnessed in the US and the cup's proven secondary market value, UK Starbucks locations are anticipated to see significant demand. Customers hoping to add the Bearista to their collection are advised to visit their local store as soon as possible to avoid disappointment.
