Starbucks has announced a 'one per person' rule for its viral Bearista Cold Cups, launching in the UK on 15 January. The teddy bear-shaped cups, which became a sensation in the US, will be available at select branches while stocks last.
The coffee giant confirmed the news via its UK Instagram account, posting: 'This is not a drill... see you 15.01'. The post shows the top of a Bearista cup with a green beanie and matching straw.
Fans have expressed excitement and concern. One commenter said: 'I can't believe we're getting them too!' Another added: 'Hope it's not going to be chaotic like it was in America!' A third remarked: 'Let's hope you supply each store with more than one this time so it doesn't resemble the Hunger Games!'
The US launch in November 2025 saw customers queuing from 2am, with limited stock selling out within minutes. The cups retailed at $29.95 (around £22) in the US, though UK pricing has not been confirmed.
Starbucks advises customers to check local store opening times, which vary from 6.30am to 7am. The promotion is expected to be popular, with some stores likely to sell out quickly.
