Hundreds of thousands of British shoppers are in a frantic race against time to rescue their unspent loyalty vouchers, with a colossal £28 million worth of credits poised to disappear from accounts.
The popular BM Loyalty Scheme is set to wipe clean a huge sum of unclaimed points, leaving customers scrambling to use their credits before the looming deadline. This mass expiry event could see countless shoppers lose out on hard-earned savings.
Why Are The Vouchers Expiring?
The scheme's terms and conditions clearly state that vouchers have a strict validity period. After a certain length of account inactivity—typically 12 months—any unused vouchers are automatically voided. This policy is designed to keep the loyalty programme active and manageable, but it often catches users off guard.
How Can You Save Your Money?
Shoppers must act quickly to avoid losing their credits. The process is straightforward:
- Check your account: Log in to your BM loyalty account online or via the app immediately.
- Review your balance: See exactly how much credit you have and its expiry date.
- Spend it now: Redeem your vouchers on a wide range of products available on the BM website or in-store.
There is no option to extend the validity period, so using the vouchers before the cutoff is the only way to secure the savings.
A Wider Warning For Loyalty Scheme Users
This situation serves as a crucial reminder for all consumers to regularly check the terms of their loyalty programmes with other retailers. Billions of pounds in points and vouchers go unclaimed each year across the UK due to expiry dates, complicated redemption rules, or simply being forgotten.
Experts advise setting calendar reminders for voucher expiry dates and treating loyalty credits like cash in your wallet—to be spent, not stored indefinitely.
