A recent taste test has pitted Magnum Classic ice creams against six supermarket alternatives, with surprising results. Journalist Holly Kintuka sampled vanilla ice creams coated in milk chocolate from Asda, Tesco, Sainsbury's, Aldi, Marks & Spencer, and Lidl to determine which offered the best combination of flavour and value.
Asda Milk Chocolate Coated Ice Creams (3 sticks)
Holly found the Asda option lacking in creamy texture and strong vanilla flavour. The chocolate coating was adequate but unremarkable. Priced at £2.10, it scored 4 out of 10, as it failed to stand out among the competitors.
Tesco Milk Chocolate Ice Creams (3 sticks)
Tesco's version was similar to Asda's, with an icy initial taste and minimal vanilla depth. The chocolate coating could have been richer. At £2.20, it received a 5 out of 10 rating.
Sainsbury's Milk Chocolate Ice Creams (4 sticks)
This option featured a thin chocolate coating and an icy start, but grew creamier as it was eaten, allowing the vanilla flavour to emerge. Priced at £2.19, it earned a 6 out of 10.
Magnum Classic (3 sticks)
The Magnum Classic impressed with its high-quality chocolate and Madagascan vanilla aroma. The ice cream was less sweet than expected, but the chocolate was the most indulgent. However, its price of £2.75 (on Asda rollback) held it back, resulting in a 7 out of 10.
Aldi - G Milk Chocolate (4 sticks)
Aldi's offering impressed Holly with its luxurious chocolate taste and smooth, sweet vanilla ice cream from the first bite. At £1.99, it scored 9 out of 10, with Holly regretting not trying it sooner.
M&S Chocolate Sticks (3 sticks)
Marks & Spencer's version had a velvety consistency and a strong vanilla flavour that was not overly sugary. Priced at £2.50, it received a 9.5 out of 10.
Lidl - Bon Gelati Ice Cream (6 sticks)
The winner was Lidl's Bon Gelati, which Holly described as nearly perfect. The chocolate coating had a satisfying snap, and the ice cream was smooth. At £3.05 (approximately 51p per stick), it offered exceptional value, earning a perfect 10 out of 10.
