Chancellor Rachel Reeves has announced measures to encourage UK savers to invest more of their spare cash in stocks and shares. The initiative aims to boost personal returns, support British businesses, and revive the ailing London Stock Exchange.
Reeves has paused plans to overhaul Individual Savings Accounts (Isas) that were expected to reduce the annual limit on cash Isas to drive investment in shares. Instead, she unveiled new steps on Tuesday to promote the stock market as an alternative to traditional savings accounts.
The government has asked advertising firm WPP to work on a campaign urging savers to buy stocks and shares. The effort is part of a broader strategy to kickstart anaemic economic growth by directing more capital into UK equities.
The chancellor believes that shifting Britons' savings habits could provide better returns for individuals while supporting domestic companies. Details on how savers can take advantage of the changes are expected to follow.
