The wait for the biggest shopping event of the year is nearly over. Black Friday 2025 officially falls on Friday, 28 November, but the sales frenzy has already begun across the UK, with many major retailers launching discounts well ahead of the main date.
Black Friday Sales Already Underway
Shoppers no longer need to hold off on their Christmas gift lists or big-ticket purchases. Numerous high-street and online giants have already activated their Black Friday promotions, offering substantial savings on everything from technology and beauty to home appliances and fashion.
For savvy shoppers, this extended sales period presents a prime opportunity to save. However, it is always crucial to compare prices across different retailers before committing to a purchase, as competition is fierce.
Here is a rundown of the major retailers where you can find deals right now:
- Amazon: The retail giant's sale is live, discounting over a million products until Cyber Monday on 1 December.
- Currys: Promising its 'lowest ever prices' on thousands of tech and appliance items.
- John Lewis: Offers deals across tech, home, and beauty, backed by its 'Never Knowingly Undersold' policy and extended warranties.
- Adidas: Up to 50 per cent off footwear, clothing, and accessories.
- Boots: More than 50 per cent off electricals, beauty, and baby products, including premium perfumes.
Other retailers with live sales include AO, Argos, Dyson, Gymshark, and Very, all offering significant discounts on a wide range of products.
Key Dates for Your Diary
While many sales have started, several prominent brands have scheduled their main discount events for specific dates leading up to and following Black Friday. Mark these in your calendar to ensure you don't miss out.
Disney Store will run its sale from 11pm on Tuesday, 25 November until 6.30am on 1 December, with an extra 10 per cent off using a code on Sunday, 30 November.
Fenty, Rihanna's cosmetics line, will launch its UK deals on Tuesday, 25 November.
Lego fans should wait until the official Black Friday date, Friday, 28 November, for its main sale event.
For travel savings, TrainPal will offer half-price UK railcards on Saturday, 29 November, though this is limited to the first 400 customers on its app.
Meanwhile, Flannels is saving its 'incredible online deals' on designer items for Cyber Monday on 1 December.
Retailers Opting Out of Black Friday
Not every brand is participating in the November sales frenzy. A handful of well-known retailers have confirmed they are boycotting Black Friday promotions this year.
The cosmetics company Lush has stated it will not hold a Black Friday sale, typically reserving its annual discount event for the post-Christmas period.
Similarly, The Ordinary does not officially take part but runs 'Slowvember' discounts throughout the month.
Furniture brand Sofology is focusing on an environmental initiative called 'Green Friday' instead of a traditional sale, though it still has general offers available.
While M&S claims it does not participate in Black Friday, it does run a sale throughout November, offering alternative deals for shoppers.
This article will be continuously updated as more retailers announce their Black Friday 2025 sales, so be sure to check back for the latest news and offers.
