The arrival of the iconic red Coca-Cola truck has officially signalled the start of the festive season for communities across the United Kingdom. For the 15th consecutive year, this beloved vehicle is embarking on its annual Christmas tour, bringing festive cheer and complimentary drinks to thousands of Britons.
2025 Tour Schedule and Locations
The much-anticipated 2025 tour officially kicked off in Edinburgh over the recent weekend, making two successful stops in the Scottish capital. From there, the truck headed south to begin its English leg.
The first English stop was in Burton-upon-Trent, Staffordshire, where the truck was stationed at The Mill House, a Hungry Horse pub in Stretton. The event ran from 12pm until 8pm today, offering visitors a chance to experience the magic firsthand.
The full schedule detailing all upcoming stops across the UK will be released in the coming weeks. Fans are encouraged to follow the company's official Instagram account for the latest announcements and exact dates.
Festive Fun and Charitable Impact
Visitors to the truck can expect a truly immersive festive experience. The tour typically features fun games, exclusive merchandise, exciting prizes, and perfect photo opportunities alongside the famous vehicle itself. Of course, ice-cold cans of Coca-Cola are handed out, completing the classic Christmas feeling.
This year's initiative carries significant charitable weight. Coca-Cola has renewed its partnership with FareShare, a UK-wide charity tackling food poverty. The company has made an incredibly generous donation that will enable the equivalent of 1 million meals to reach people and communities in need this Christmas.
Graham Kelly, Head of Fundraising at FareShare, expressed profound gratitude: "We are so grateful to Coca-Cola for their continued support. Every day, food from FareShare reaches over 8,000 charities across the UK, from after-school clubs to homelessness shelters, providing nutritious meals alongside access to vital services."
A Beloved British Christmas Tradition
The Coca-Cola truck tour has been a staple of British Christmases since it first hit the roads 15 years ago, directly inspired by the famous 'Holidays Are Coming' television advert that first aired in 1995. The truck on tour is a close replica of the one featured in that original commercial.
Last year, the tour began at the Truman Brewery in East London and went on to attract approximately 53,000 visitors nationwide. Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, commented on this year's theme: "Coca-Cola remains synonymous with Christmas, and we're delighted to bring back our iconic Truck Tour. We’re encouraging everyone to ‘Refresh Your Holidays’ and take a well-deserved pause to create uplifting moments with loved ones."
This enduring tradition continues to blend festive marketing with meaningful community support, solidifying its place in the heart of the UK's seasonal celebrations.
