Scots will enjoy an additional bank holiday on Monday, June 15, to celebrate Scotland's participation in the World Cup for the first time in decades. The day off, approved by the King, is expected to become one of the most commercially vibrant days in the country's history, according to research from payment company SumUp and economics experts at the University of Salford.
Hospitality and Tourism to Benefit
The hospitality and tourism sectors are particularly well-positioned to gain from the extra day off. Small and medium-sized enterprises (SMEs) that remain open are likely to benefit from a surge in footfall and consumer spending. Analysis from last year's Easter bank holiday showed a 15.7% year-on-year increase in footfall. During Scotland's participation in Euro 2024, Aberdeen's licensing trade saw an average 33% uplift in sales. The Scottish Beer and Pub Association estimates that each Scotland match could generate approximately £3 million for the nation's hospitality trade, with an additional three million pints poured nationwide, contributing up to £15 million to the sector.
Economic Impact and Expert Insights
Dr. Charles Nimoh, lecturer in economics at the University of Salford, commented: “The announcement of a Bank Holiday ahead of Scotland's opening match at the FIFA World Cup would not be merely a patriotic gesture during football fever. It would turn an ordinary Monday into one of the most commercially vibrant days of the year. For supporters, it would be an excuse to paint faces, iron replica shirts and start pouring drinks before midday. For the economy, it would be something else entirely: a rapid, concentrated surge in consumer spending. Offices may be quieter, but pubs, supermarkets and city centres would be alive and buzzing with activity.”
He added: “The potential impact is not speculative. According to VisitScotland, Scotland's events industry already contributes approximately £6.1 billion per year to the national economy, supporting employment across hospitality, retail and tourism. That illustrates the scale of impact major gatherings can generate when spending concentrates around a single national moment.”
Tips for SMEs
SMEs have been urged to make the most of the long weekend by offering exclusive discounts, preparing for increased footfall, and optimising their online presence. Gabriel Destremaut, Head of PR and Communications at SumUp, said: “As champions for SMEs, we wanted to highlight how bank holidays can present an opportunity for small and medium-sized enterprises to boost their visibility, increase sales, and attract new customers. With the surge in consumer spending and footfall, bank holidays can be a key driver for growth, especially for small businesses. We wanted to offer some valuable tips to help SMEs maximise opportunities during the long weekends, whether that’s through exclusive promotions or ensuring they are ready for increased footfall.”
