Ray Parlour is calling on Brits to flock to their local pubs during the World Cup, despite a new poll revealing that half of the nation plans to avoid watching matches at the pub this year. The survey of 2,000 adults highlights late kick-offs and soaring pint prices as major deterrents.
Home Viewing on the Rise
The poll found that 33% of respondents intend to watch World Cup games from home, with 16% blaming inconvenient match times. For 15%, the cost of a round is prohibitive, while 7% admitted to less interest in this year's tournament.
This trend could cost pub landlords nearly £33 per customer, the average amount spent per game during the last World Cup. Among those who plan to venture out, the latest kick-off they'd be willing to stay up for is around 9pm, suggesting later games may see fans remain on their sofas.
Campaign to Boost Pub Attendance
The research, commissioned by Simply Business, marks the launch of 'The Best Seat in the House' campaign, urging public support for local pubs. An installation at The Bricklayer's Arms in Putney from 16th June invites pub-goers to pledge to watch a match at their favourite independent local, with the most popular venue winning £5,000.
Former Arsenal and England midfielder Ray Parlour, who previously co-owned a pub, said: "Pubs and football go hand in hand. There's nothing quite like being in your local, cheering on your team and celebrating with friends and strangers alike over a last-minute winner." He added: "I know first-hand what it takes to keep a pub going and right now landlords are fighting harder than ever just to keep the doors open."
Obstacles to Pub Attendance
For 17% of respondents, work commitments are a stumbling block, while 23% cited difficulties getting home. Unusual kick-off times conflict with parenting responsibilities for 14%, and 12% are concerned about midweek disruption. Additionally, 21% have noticed fewer pubs in their area planning to screen matches.
Despite this, 41% said they would be more likely to head to the pub if their side advances deep into the tournament.
Landlord's Perspective
Chris Walsh, landlord at the Bricklayer's Arms, said: "For us, running a pub is about so much more than just pouring pints. Great independent pubs like ours are the absolute beating heart of their communities." He added: "The reality is that the hospitality industry is facing an incredibly tough period ahead. Initiatives like Simply Business's 'Best Seat in the House' campaign are a lifeline."
Economic Impact
Julie Fisher, UK CEO of Simply Business, commented: "Independent pubs play a unique role in society, contributing enormously to the strength of both our local communities and economy. With publicans usually seeing a boost in footfall during international football tournaments, this summer's late kick-offs will prove another challenge for owners operating in a difficult environment."
She concluded: "Character, community, charm – like all small businesses, independent pubs offer a unique experience that should be cherished. That's why we're reminding the British public that, this summer, the 'best seat in the house' really is at your local."
