Popular TikTok influencer Jacinda Jenkins, known for her vibrant travel content and massive following, has passed away unexpectedly at her London home. The 30-year-old's sudden death has left fans and fellow creators in mourning.
Fitness influencer Jessie Yendle confronts major sportswear companies after they used AI to create offensive videos mocking her speech impediment, sparking outrage across social media platforms.
Shocking footage captures the moment Brazilian influencer Henrique Lopes dies in fiery gyrocopter crash during live stream after minimal training. The 24-year-old's final moments were broadcast to horrified followers.
Popular social media star Thyeine Prado dies in horrific light aircraft accident while filming content, leaving millions of followers in mourning
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Polish TikTok sensation Zuza Beine, known for her viral videos and massive online following, has died unexpectedly at age 22, leaving fans and fellow creators devastated by the sudden loss.
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
British Disney influencer Keeley Whitcomb's world is shattered after her two young sons, four-year-old Kael and one-year-old Karter, tragically die in a fatal multi-vehicle collision in New York. The heartbroken community mourns the unimaginable loss.
Popular Colombian TikTok influencer Juanita Zapata has tragically died after sharing a harrowing final video detailing her health struggles. The 22-year-old's sudden passing has sent shockwaves through her online community.
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Australian influencer Tammy Hembrow stuns her 17 million followers by announcing a dramatic career pivot away from her multi-million dollar activewear brand, Saski Collection, towards an entirely new and unexpected passion project.
A glamorous social media influencer has sparked online fury after a shock confession about soiling a luxury hotel bed, then attempting to hide the evidence from staff. The viral story has divided the internet.
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
British influencer Lola Doll is in a critical condition in a Spanish ICU after suffering a suspected cardiac arrest at a popular Ibiza nightclub. Her family is by her bedside as doctors work to stabilise her.
Exclusive details emerge as social media star Lola Doll recounts the horrifying moment she was shot in a targeted attack in North London. Police are hunting for suspects.
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
Social media star Cherelle Murphy vehemently denies causing a scene at a pal's nuptials, slamming 'false' claims and setting the record straight in an emotional Instagram rebuttal.
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
The UK Brazilian community is in mourning after the sudden death of 22-year-old social media influencer Jaqueline Barbosa Nascimento. The aspiring model was found unresponsive in a London hotel room, with friends suspecting a fatal epileptic seizure.
The search for missing Spanish influencer Corentin Pochari, known as 'Corentin F', takes a sinister turn as a haunting final video of him as a crying clown surfaces online. Friends and family are desperately appealing for information.
Irish influencer Chloé Loughnan disappears without a trace from Dublin after posting a deeply concerning message about being 'poisoned', sparking an urgent police investigation and a frantic online search by her followers.
The UK social media world is in mourning after the tragic death of beloved TikTok personality Rolling Ray at just 28 years old. The influencer, famed for his viral catchphrases and vibrant personality, had been battling serious health complications follow
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Australian fitness influencer Tammy Hembrow was left sobbing after a viral video mocked her appearance, sparking a fierce online debate about cyberbullying and the intense pressures of social media fame.