Fitness influencer Jessie Yendle has launched a powerful campaign against several prominent sportswear companies after discovering they had used artificial intelligence to create videos that cruelly mocked her lifelong stammer.
The Shocking Discovery
The 25-year-old content creator, who has built a substantial following by sharing her fitness journey and overcoming challenges, was horrified to find multiple brands had generated AI-powered content featuring exaggerated imitations of her speech pattern. "I couldn't believe what I was seeing," Yendle told followers. "These are companies I trusted, using technology to amplify the very thing I've worked so hard to manage."
Social Media Backlash Erupts
After Yendle shared her experience across Instagram and TikTok, an outpouring of support flooded social media platforms. Thousands of users joined her in condemning the brands' insensitive use of AI technology to target someone with a speech disability.
Key developments in the controversy:
- Multiple sportswear companies implicated in creating offensive AI content
- Videos featured exaggerated stammering mimicking Yendle's speech pattern
- Massive social media support for the influencer within hours
- Calls for better AI ethics and disability awareness in marketing
A Lifelong Challenge
Yendle, who has documented her journey with stammering throughout her social media career, emphasized the personal impact of the incident. "Growing up with a stammer was challenging enough without major brands thinking it's acceptable to use it for entertainment," she explained in an emotional video statement.
Industry Response and Accountability
While some companies have remained silent, others have begun issuing apologies and reviewing their AI content policies. The incident has sparked broader conversations about the ethical use of artificial intelligence in marketing and the importance of disability representation in the fitness industry.
"This isn't just about me - it's about ensuring no one else with a disability has to face this kind of mockery from brands that should know better," Yendle stated, vowing to continue her advocacy for more inclusive marketing practices.
