Apple TV+ subscribers are set to feel a pinch in their pockets as the tech giant announces a substantial price hike coming into effect this autumn. The popular streaming service is increasing its monthly fee for the second time in less than a year.
The new pricing structure will see the monthly subscription cost rise from £6.99 to £8.99, a significant jump for millions of users across the UK. For those who prefer to pay annually, the cost is also climbing from £69.90 to a new total of £89.90.
What's Behind the Price Increase?
This move is widely seen as a strategy to help fund Apple's massive investment in original, high-budget content. The service is home to award-winning hits like The Morning Show, Ted Lasso, and the recently launched Presumed Innocent.
An Apple spokesperson stated the increase will allow the company to "continue to deliver the high-quality, award-winning programming that viewers have come to love." However, it places Apple TV+ in a more competitive price bracket against rivals like Netflix and Disney+.
How Does It Compare to Other Streamers?
The new £8.99 monthly fee brings Apple TV+ closer in line with its competitors:
- Netflix's Standard Plan: £10.99 per month
- Disney+: £7.99 per month or £79.90 annually
- Amazon Prime Video: £8.99 per month (included with Prime membership)
Despite the increase, Apple TV+ still maintains one key advantage: it allows for seamless streaming on all Apple devices within the ecosystem and continues to offer a rich library of exclusive content not available anywhere else.
What Should Subscribers Do?
Existing subscribers will be notified directly by Apple before the new prices are applied to their accounts. This provides an opportunity to review your subscription and decide if the service still represents good value for you.
For new users, the seven-day free trial remains a great way to explore the content before committing to the new, higher price point.
