Influencer Becca Bloom has faced backlash after sharing her family's extravagant holiday traditions on TikTok, including a Christmas tree for each pet and gifts wrapped in silk. In a video posted on Sunday, Bloom and her husband David Pownall detailed their 'controversial' festive customs, which have drawn criticism for being out of touch.
Bloom, who has 4.9 million followers on TikTok and is known for her luxurious lifestyle, revealed that her mother sets up a separate Christmas tree for each pet in the household: a dog, a cat, and a fish. 'They each have their own presents underneath them,' she said. The couple also buy presents for their future children and write them Christmas letters.
For Thanksgiving, Bloom said that instead of sharing what they are thankful for, everyone thanks her mother. Bloom's parents are Simon Yiming Ma and Heidi Chou, Chinese tech entrepreneurs who co-founded Camelot Information Systems. The video concluded with Bloom explaining that she and her mother wrap Christmas presents in silk instead of wrapping paper, which she described as 'more environmentally conscious'.
The video has amassed over 3.2 million views, with many commenters expressing disbelief. One wrote: 'You wrap gifts in what??? The fish has a tree??? You thank your mom every year?' Another joked: 'Are u telling me ur fish is living a better life than me??' Others accused Bloom of bragging, with one commenter saying: 'Gifts for a fish, meanwhile, I’m struggling to buy a coat for winter.'
Bloom, founder of Studipal and co-founder of Hearth Wireless Chargers, has previously defended her wealth. In a TikTok last month, she argued that men 'don't understand' equality and noted that her husband covers 'all the bills', which she called the 'bare minimum'.
