Pokémon GO is celebrating its 10th anniversary with a series of UK-wide events, including a major partnership with the National Trust at over 140 sites across the country. The National Trust is encouraging Brits to 'catch 'em all' by teaming up with the augmented reality game to mark the milestone.
Partnership Details and Locations
Gamers can find 'PokéStops', 'Gyms' and routes at over 140 locations throughout the UK, with special in-game activities happening at 27 National Trust properties. These include Stowe Gardens in Buckinghamshire, Hanbury Hall in Worcestershire, Mount Stewart in County Down, and Tredegar House in Newport.
The partnership urges Trainers to bring their app along to National Trust venues in preparation for the Pokémon GO Summer Quest events, scheduled across the opening two weekends of August.
London Event and Creator Showdown
Fans in London will also have the opportunity to take part in Pokémon GO Summer Quest, as two of the UK's biggest creators, Miniminter from the Sidemen and Chunkz from Beta Squad, will go head-to-head in a city-wide race. Fans can watch the action unfold live and enjoy exclusive experiences of their own.
The event will take place in Shoreditch over the weekends of 1–2 and 8–9 August, with participants vying for a trip for two to Japan. Those unable to attend in person can join in nationwide experiences, with the chance to enter a separate prize draw to win a trip for two to Pokémon GO Fest 2027 in Europe.
Game's Global Impact and Revenue
Since its launch in July 2016, over 800 million players have collectively travelled a distance equivalent to roughly 334 round trips between the Earth and the Sun, catching one trillion creatures. The game raked in $1 billion in revenue in 2025 alone and has consistently been a top 10 mobile game every year since its inception.
Statement from Game President
Ed Wu, president of games at publisher Scopely, said: "As Pokémon GO celebrates its 10th anniversary, what continues to inspire us is how the community has grown with the game."
"What started as an invitation to explore the world around you has become something that brings players together across cities, countries, and cultures, from neighbourhood meetups to celebrations that draw hundreds of thousands of people together."
"As we look ahead, our commitment remains unchanged: to keep evolving the game in ways that turn everyday places into opportunities for discovery and connection. We're grateful to every player who has brought Pokémon GO to life in their community, and we're excited to keep building its future together."
Anniversary Celebrations in New York
To celebrate the anniversary, over 1,000 Trainers congregated in New York's Times Square to participate in the live Mega Mewtwo Raid Battle on 9th July – which included a surprise performance from dance duo Loud Luxury.
