The British Veterinary Association (BVA) has launched a campaign called #breedtobreathe to highlight serious health issues in flat-faced dog breeds such as pugs and French bulldogs. The campaign follows a survey of 671 vets which found that 75% of owners were unaware of the health problems these breeds face before acquiring them.
Registrations of brachycephalic breeds have surged in recent years, with French bulldog registrations rising from 692 in 2007 to 21,470 in 2016, according to the Kennel Club. The BVA survey also revealed that 49% of vets believe advertising and social media are driving this trend, while 43% cited celebrity ownership.
John Fishwick, president of the BVA, said: 'We find that our veterinary surgeons are finding increasing numbers of flat-faced dogs are coming into their practices with problems which are related to the way these animals are made.' He noted that celebrity endorsements and advertising are contributing to the increase.
The BVA has criticised pop star Lady Gaga and YouTube star Zoella for featuring flat-faced dogs, while Heinz, Costa and Halifax have agreed to stop using such dogs in advertising. The campaign urges people to write to brands and consider healthier alternatives or cross breeds.
Dr Rowena Packer of the Royal Veterinary College warned that the problem is not temporary, as research shows over 90% of owners of these breeds would choose another in future. The BVA stressed the need for vets, owners, breeders and researchers to work together to ensure the health of these breeds.
