Brits seeking a brighter smile are increasingly turning to affordable at-home solutions, with one brand's 55p teeth whitening strips becoming a standout success this Black Friday.
The Rise of Affordable At-Home Whitening
As demand for teeth whitening continues to surge across the UK, Dr Dent is capitalising on the trend with a massive seasonal promotion offering up to 75% off sitewide during its Black Friday event. This brings the cost down to just 55p per whitening session for budget-conscious consumers.
Launched in 2016, the brand promotes its dentist-approved formula as being gentle on tooth enamel while providing a comfortable experience without the sensitivity often linked to traditional bleaching gels. The secret lies in its use of PAP (phthalimidoperoxycaproic acid) instead of peroxide. The company claims this ingredient works by oxidising stains at a molecular level, effectively breaking them down until they become invisible.
Product Range and Black Friday Deals
The flagship Professional Teeth Whitening Strips promise to remove years of built-up stains from coffee, wine, and nicotine from home. Users need just 30 to 60 minutes each day to see results from their sofa.
A single pack contains 42 strips, providing 21 complete treatments for both top and bottom teeth. The one-time purchase price has been reduced from £28.79 to £19.20, working out to approximately 91p per session. However, opting for the brand's Subscribe and Save monthly plan slashes this cost further to the headline-grabbing 55p per session.
For those seeking immediate brightness, Dr Dent also offers purple whitening strips enhanced with colour-correcting technology. The brand states these neutralise yellow tones on contact for an instantly brighter appearance. A single pack of 42 strips costs £24 as a one-time purchase, reduced from £35.98.
The brand's product range extends to a professional teeth whitening kit using LED-activated gel to brighten smiles while protecting enamel. This is currently priced at £28.80, down from £43.19. Additionally, a Crystal X teeth whitening powder designed for use with a regular toothbrush claims to reduce stains in just 1 to 2 minutes of brushing. In the sale, a one-time purchase costs £14.40, reduced from £21.59.
Customer Reviews and Market Alternatives
Shoppers can unlock additional savings of 40% across the Dr Dent range by subscribing to monthly deliveries, presenting a cost-effective option for long-term whitening maintenance. These subscriptions offer flexibility, allowing customers to easily pause, skip, or cancel online. The brand is also offering free gifts with multibuys, including Day and Night Toothpastes with two-pack bundles and these plus a bottle of whitening coconut pulling oil with three-packs.
Customer feedback has been largely positive. One reviewer noted, "No pain or tingling, which is rare for whitening. Definitely gentle." Another added, "I was sceptical, but results showed fast. I drink coffee daily and had zero sensitivity."
On Trustpilot, where Dr Dent holds an impressive 4.5 out of five rating, one customer enthusiastically stated, "Brilliant product, saw results after just one use. Would 100% recommend if you haven't tried it already."
While Dr Dent dominates this space, other retailers offer alternatives. Boots sells Wisdom Intense White teeth whitening strips for £26 for a seven-day system, clinically proven to deliver up to seven shades of whitening in one week. For those on a tighter budget, Superdrug's ProCare purple whitening strips cost £8, down from £15.99, for a pack of 12 strips, working out to approximately £1.33 per session.
The Dr Dent Black Friday sale is live until 23.59pm on November 29, giving UK consumers a limited-time window to invest in their smile at a significantly reduced cost.
