Spotify has faced a backlash from users after unveiling a new logo as part of its 20th anniversary campaign. The temporary design replaces the familiar green circle with black soundwave lines with a 3-D, sparkly green disco ball, prompting many to call for its immediate reversal.
Users on social media have criticised the update, with some saying it resembles a mid-download icon. “I keep thinking the app is updating on my iPhone. So dark and pixelated I can’t even tell it’s a disco ball,” one person wrote on X. Another added: “Every single time I look at it, I think it’s downloading/updating. It is beyond awful.”
However, not all feedback has been negative. Some users praised the change, with one commenting: “Might be the first time in a long time a company didn’t just do minimalism and actually upgraded their logo.” Another said: “The logo has a nice twist with the disco ball, which is the core of the platform.”
Spotify’s Senior Director of Global Brand, Lauren Solomon, explained the rationale behind the update, stating that the company adapts its logo “at key moments” to reflect culture. She noted that the bold green colour was chosen to stand out in a tech landscape dominated by “blues and neutrals.”
