The stars of ITV's hit daytime panel show Loose Women are making a powerful statement by boycotting the upcoming National Television Awards. This dramatic move comes after the show lost out to rival This Morning in the 'Live Magazine Show' category for the second consecutive year.
Insiders reveal that the decision is fuelled by more than just awards disappointment. A cloud of uncertainty hangs over the programme due to looming budget cuts across ITV, leaving the presenters and crew feeling undervalued and concerned for the show's future.
A United Front Against Cuts
Regular panellists including Coleen Nolan, Denise Welch, and Jane Moore are understood to be united in their decision to skip the glitzy ceremony. The sentiment backstage is described as defiant, with the team believing a boycott is the strongest way to show their discontent with the network's direction and to stand in solidarity with production staff whose jobs may be at risk.
This Morning's Victory and Loose Women's Reaction
The loss to This Morning is seen as a particular sting. Despite a tumultuous year for the winning show, which saw the exits of both Phillip Schofield and Holly Willoughby, it still managed to clinch the award. This result has reportedly deepened the Loose Women team's frustration, feeling their consistent performance and resilience have been overlooked.
The boycott signals a significant rift behind the scenes of Britain's beloved daytime television, highlighting the tensions that emerge when corporate financial decisions collide with talent and production morale.
