ITV has sparked a furious backlash from loyal viewers after yanking its new drama, Coldwater, off the air without a word of explanation. The sudden scheduling change has been branded "disgraceful" and "a total insult" by fans who were left high and dry.
The psychological thriller, which had its premiere just last week, was unceremoniously pulled from its primetime slot on Tuesday night. In its place, ITV opted to screen a repeat of the much-older favourite, Midsomer Murders, leaving audiences confused and frustrated.
Social Media Erupts in Anger
Viewers quickly took to X (formerly Twitter) to voice their outrage, demanding answers from the broadcaster. One incensed fan wrote: "So annoyed! Get rid of the rubbish reality shows, not a proper drama."
Another added to the chorus of disapproval, stating: "What an absolute disgrace. You promote a new drama, people get invested, and then you just pull it. Shambolic treatment of viewers."
A Pattern of Poor Communication?
This isn't the first time ITV has been criticised for its opaque scheduling decisions. The abrupt disappearance of Coldwater has raised serious questions about the channel's commitment to its original drama output and its respect for the audience.
With no official statement from ITV regarding the show's future—whether it is postponed, cancelled, or will simply reappear on ITVX—the frustration continues to grow. The lack of transparency has become a central point of contention for many.
For now, the fate of Coldwater remains a mystery, and its viewers are left wondering if they will ever see the conclusion of the story they were promised.
