Social media sensation George Clarke has declared he is thrilled to see fellow YouTubers finally gaining proper representation and respect on major television programmes. The content creator, known for his comedy skits amassing millions of followers across TikTok, Instagram, and YouTube, made the comments during a press conference for Strictly Come Dancing at BBC Broadcasting House on Wednesday.
A New Era of Representation for Digital Creators
Clarke pointed to the recent victory of fellow YouTuber Angryginge, real name Morgan Burtwistle, on I'm A Celebrity...Get Me Out of Here! as a landmark moment. Burtwistle made history as the first content creator to be crowned King of the Jungle. Clarke believes this, coupled with his own run on the BBC's flagship dance show, signals a significant shift in how the industry and public view online stars.
"I feel like a whole demographic that hasn't really been reached on mainstream TV until recently is finally being seen," Clarke stated. He emphasised that while he and Angryginge are both content creators, their work appeals to different audiences, much like traditional celebrities from sports or stage. "It's nice to have a bit of representation there and respect," he added, congratulating his peer.
Strictly Experience Brings Personal Growth and New Fans
For Clarke, competing on Strictly Come Dancing alongside new professional partner Alexis Warr has been a transformative experience. He admitted it forced him to come out of his shell, moving from performing inches from a camera where he could edit out mistakes to live performances on the ballroom floor.
"It's been a real journey, and I have come out of my shell and learned what it's really about," he reflected. Clarke said he initially focused too much on technical steps but learned to inject his personality into the dance, making the process more enjoyable. This personal evolution has been visible to viewers at home.
The exposure has also dramatically broadened his fanbase. He expressed surprise at now being recognised by "grandmothers and mothers" as well as the younger audience he was accustomed to. "It's something my family can properly understand," he joked, noting that for the first time, his close relatives could fully engage with and enjoy his work.
Privilege of Being Part of a Landmark Series
Clarke also shared his feelings about participating in what is the final series for legendary Strictly hosts Tess Daly and Claudia Winkleman. He described it as a "privilege" to be part of their last run, praising the duo for their inclusive and genuinely caring nature towards all contestants.
"We've known them for 13 weeks, but it feels much longer, and you can tell they genuinely care," he said. Clarke hopes that reaching the Strictly final will continue to change public perceptions, introducing the world of social media creation and live streaming to a whole new demographic through the show's vast and loyal audience.
