Supermodel Rosie Huntington-Whiteley has demonstrated her iconic modelling prowess in a stunning new swimwear photoshoot for ViX Paula Hermanny, simultaneously revealing her appointment as the latest ambassador for the Brazilian luxury swim and resort wear label. The 38-year-old fashion icon looked absolutely breathtaking in the avant-garde campaign images, which showcase her lithe and toned physique in a series of eye-catching ensembles.
Launch of a Personal Collaboration
As part of this significant new role, Huntington-Whiteley has co-designed three distinct collections with Paula Hermanny, the brand's founder and creative director. These collections feature both swimwear and ready-to-wear pieces, officially launching to the public on Tuesday. The collaboration represents a deeply personal project for the supermodel, who has been a longtime wearer and admirer of the ViX brand.
Design Philosophy and Vision
Speaking passionately about the creative partnership, Rosie stated: "I wanted to design a collection to reflect how women really live and travel—pieces that feel effortless, sensual, and timeless, wherever you are in the world." She elaborated further, noting: "This collaboration feels incredibly personal as I’ve worn ViX for years. Paula and I share a love for beautiful fabrics, clean lines, and pieces that feel effortless yet considered."
In one of the standout looks from the collection, Huntington-Whiteley looked phenomenal wearing low-slung white bottoms accessorised with a delicate gold belly chain. She paired this with a plunging, billow-sleeved crop top, worn braless, which featured an elegantly draped front, perfectly highlighting her supermodel frame.
Brand Alignment and Shared Aesthetics
Paula Hermanny expressed equal enthusiasm for the partnership, stating: "Rosie has embodied the ViX spirit well before this official partnership. Her lifestyle, her femininity, and her appreciation for thoughtful design align so naturally with the brand." She added: "Collaborating with her on this capsule was intuitive. She understands how a woman wants to feel in her clothes: confident, sophisticated, and completely herself."
The collection itself is described as being anchored in the duo's shared vision of craftsmanship, femininity, and a lifestyle profoundly shaped by travel. Huntington-Whiteley’s inaugural collection for the brand features a minimalist colour palette, drawing direct inspiration from Brazil’s lush and organic natural landscapes.
Availability and Further Information
The exclusive ViX x Rosie Huntington-Whiteley capsule collection is now available for purchase on the official website, www.vixpaulahermanny.com, and will also be stocked at a selection of premium retailers globally. For additional details, updates, and campaign imagery, the brand encourages followers to visit the ViX website and follow @vixpaulahermanny on Instagram.
